At IDW, we're not afraid to admit it. We have a shoe fetish. For our clients, that's a very good thing, because our passion for footwear translates into informed, innovative designs that help our clients connect to their customers -- whether a marathoner, a model, or a motocross champion.

Since 2003, IDW has designed footwear for over 50 brands, large and small, all around the world. Expertise, service, partnership and fun are the core values of IDW.
DESIGN
Industrial design - concept to realization

INNOVATION
Industrial design - concept to realization

STRATEGY
Research, positioning, etc.